Strengthen Your Credibility
When audiences hesitate because they question your credibility, you can “borrow ethos” by citing expert testimony i Call on sources that your listeners trust and respect. Uncommitted audience will scrutinize both you and your arguments carefully. Reason with such listeners leading them gradually and carefully to the conclusion you would like them to reach. Provide supporting material each step of the way. Adopt multi sided approach, in which you consider all options fairly, to confirm your ethos as a trustworthy and competent speaker.
When addressing uncommitted listeners, don’t overstate your case. Let your personal commitment be evident through your sincerity and conviction, but be careful about using overly strong appeals to guilt or fear. These might backfire, causing listeners to resent and reject both you and your mess, is also important not to push uncommitted listeners too hard. Help move in the desired direction, but let them take the final step themselves.