Effective persuasive
Effective persuasive messages strike sparks in the minds of listeners.
For instance, an example may remind listeners of a similar situation they encountered. An argument may generate additional supporting arguments or counterarguments. This interplay engages the audience in both critical and constructive listening. It invites listeners to participate in the communication process. Finally, the audience must understand how to put the speaker’s proposals into effect. Bonnie Marshall clearly spells out the steps she wants her listeners to take, enumerating these as she presents them.
The third stage in the persuasive process is agreement. Agreement means that listeners accept recommendations and remember their reasons for accepting them. Agreement can range from small concessions to total acceptance. Lesser degrees of agreement could represent success, especially when listeners have to change their attitudes or risk a great deal by accepting your ideas. During the Vietnam War, classroom speeches attacking or defending our involvement in that conflict were often heard. Feelings about the war ran so high that just to have a speech heard without interruption could be an accomplishment. If a reluctant listener were to nod agreement, or concede, “I guess you have a point,” then one could truly claim victory.
Often you achieve agreement by presenting indisputable facts and well- reasoned interpretations that make your conclusions seem beyond question. You can help listeners remember their agreement by providing vivid images or telling interesting stories that embody your message. While reasoning is important to secure agreement, stories and images will stay with your audience after they have forgotten the details of your argument.
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